Position Summary
We are looking for a skilled and dynamic Salesforce Marketing Cloud Consultant to join our team.
This is a full-time, internal corporate position working on the Marketing Technology & Transformation side of Sumeru Inc. from our LA office.
The core focus of this position is to manage Salesforce Marketing Cloud implementations for multiple clients across diverse industries and use cases. We are seeking candidates who possess a range of Salesforce Marketing Cloud and Marketing Strategy skills.
What you’ll do:
- Meet with clients to analyze their work practices and understand their businesses to define needs and customize solutions using the Salesforce Marketing Cloud platform
- Provide oversight and governance of best-practice standards and frameworks for client’s Marketing Cloud system and integrated MarTech stack
- Ensure sound integration, data, and business architecture design throughout all stages of the project lifecycle
- Work with stakeholders to define business-value based objectives and user stories
- Develop the Architectural Roadmap for Marketing Cloud implementations
- Establish the technical framework to support the client's strategy and lifecycle
- Develop innovative solutions, taking into consideration system performance, scalability, and availability with realistic implementation schedules
- Guide and advise on the Marketing Cloud features, functionality, and additional integrations needed to accomplish the desired outcome.
- Keep up to date on Marketing Cloud functionality and make recommendations regarding potential usage and optimizations for existing clients
- Participate in complex discussions with client stakeholders, partners, or technology, particularly when determining the technical requirements/capabilities needed to meet business goals
- Understand and validate the details of deliverables as provided by vendor and project resources
- Evaluate existing project management processes and drive continuous improvement practices
Who you are:
- Bachelor's degree in a related field is preferred
- Minimum of 3+ years hands-on experience with Salesforce Marketing Cloud platform and 2+ years experience with API testing
- Strong understanding and working knowledge of Email Studio, Journey Builder, Automation Studio
- Experience integrating Marketing Cloud with Salesforce CRM & other 3rd Party Technologies
- Proficient with AMPScript, able to read and write SQL and understand the SSJS use case
- Experience leading new Marketing Cloud implementations including Business Units, CRM Integration, User Security, Email and Cloud Pages design templates and IP warming
- Experience with Segmentation
- Strong understanding of SQA methodologies
- Experience with A/B testing, campaign analysis, and reporting
- Staying up-to-date on Email Marketing trends knows how to direct clientele on strategy
- Understanding of Agile/Scrum methodology and working experience in an Agile environment
- Ability to adapt to short sprint cycles (2 weeks)
- Experience in the full software lifecycles from design to deployment
- Excellent communication and leadership skills
- Great attention to detail and ability to identify, isolate, and document defects
- Ability to motivate people, instill accountability and achieve results
- Client ownership/client engagement experience preferred
- An ability to conduct detailed training sessions in Marketing Cloud
Preferred Technical And Professional Expertise
- Experience with additional marketing automation platforms such as Pardot, Marketo, and Eloqua is preferred
- Intermediate or Advanced knowledge and use of Salesforce.com.
- Advanced knowledge of Salesforce Marketing Cloud feature sets including Automations, Journeys, Mobile Studio, Social Studio, and Ad Studio
- Experience implementing best practice infrastructure programs including concepts such as Lead scoring, Lead Lifecycle, Lead Nurture, and UTM / campaign attribution tracking
- Knowledge of MS Dynamics, Siebel On-Demand, NetSuite, or other CRM systems, preferred
License/Certifications:
- Certified Marketing Cloud Consultant, required
- Certified Marketing Cloud Developer, preferred
- Certified Marketing Cloud Email Specialist, preferred
About Sumeru:
Sumeru Inc is a global technology conglomerate with 950+ employees and operations spanning over 10 countries. We help our clients harness the power of digital technologies to propel their enterprise forward, by bringing together some of the best teams, innovative approaches, and a passion for excellence.
Founded in 2002, Sumeru Inc provides a full suite of digital and technology services and consultancy across IT Talent Augmentation, Salesforce Solutions, Email Marketing, and Augmented and Virtual Reality.
As a certified Salesforce Partner (fastest-growing) and a Gold-certified Microsoft partner, Sumeru offers consulting, implementation, and custom development, to full outsourcing across multiple Salesforce products including Sales Cloud, Service Cloud, Non-Profit Cloud, Marketing Cloud, and Pardot among a few others.
